The “danger zone” refers to the area extending 10 feet to the front, rear and side of the schoold bus, where children are exposed to a high risk of being bit or run over.
According to the press release, there have been over 55 child fatalities due to the right, rear danger zone over the past 10 years.
The company is offering the MDZ SHIELD, a one-piece BASF polyurethane guard that can be used as a shield in front of the dual rear wheels and can be easily mounted to the side panel of the bus.
"The majority of school buses have a rocker panel sitting approximately 2 feet from the ground, so the S-1 GARD used for transit buses would be cost prohibitive due to the heavy mounting brackets...yet the risk of exposure on a school bus is worse because of its height. I was consumed with guilt for not figuring this out earlier," said Mark B. Barron, founder of the corporation and inventor of the device. "This is finally a solution where children's lives can be saved at minimal cost."