New Lexus GX Monogram Concept Is the Most Alcoholic Car You'll See All Day

2024 Lexus GX Monogram Concept 10 photos
Photo: Lexus
2024 Lexus GX Monogram Concept2024 Lexus GX Monogram Concept2024 Lexus GX Monogram Concept2024 Lexus GX Monogram Concept2024 Lexus GX Monogram Concept2024 Lexus GX Monogram Concept2024 Lexus GX Monogram Concept2024 Lexus GX Monogram Concept2024 Lexus GX Monogram Concept
Did you think only tuners can come up with extravagant projects? Car manufacturers can do the same and sometimes go over the top to ensure that their special builds (concepts) end up on the jaw-dropping side of the automotive world. That said, meet the 2024 Lexus GX Monogram Concept.
As its name implies, it is a study signed by Toyota's premium auto marque and luxury appliance brand Monogram. The one-off Lexus GX Monogram features lots of bespoke amenities, some of which might inspire you to have a quick drink. But don't do that yet, as, unlike the concept in question, you still have to function throughout the day.

You see, the new GX Monogram is a vehicle with a drinking problem. It features wine and bourbon storage courtesy of the cutouts on the exterior side panels. Here, it can store bottles of wine and bourbon, a bottle opener, and glasses for a quick drink. It also has a rear cold drawer, another cold console compartment in the back seat, and a wine and spirits bar.

We kid you not; the latter is also a feature of this project and brings a bar kit, bitters, glassware, and a folding cutting board. That's everything required for having a few drunks and then some. A forge-heated ice press is also on deck, between the rear seats, and if you get hungry, this Lexus also has your back with a built-in electric oven to prepare pizza, bread, or roasted branzino, the automaker says. The usual cutlery and a trash bin are included.

2024 Lexus GX Monogram Concept
Photo: Lexus
The GX Monogram has more special touches, like camel leather upholstery with a two-tone look and a four-seat layout, with the rear seats separated by a large center console. Lexus says this one-off ride was developed for "culinary, wine, and spirits aficionados," and you will have to attend the Food & Wine Classic event in Aspen, CO, between June 14 and 16 to see it in the flesh.

While the automaker hasn't said anything about the powertrain, we suspect it uses the same motor as the production GX. The latter comes with a twin-turbo V6 that has a 3.4-liter displacement and kicks out 349 horsepower (354 ps/260 kW) and 479 pound-foot (649 Nm) of torque. A 10-speed automatic transmission delivers everything to the full-time four-wheel drive system. The model needs a respectable 6.5 seconds to reach sixty mph (0-97 kph) and tops out at 109 mph (175 kph).

You obviously cannot buy the GX Monogram Concept, but you can land a new Lexus GX from $64,250 for the base Premium or $69,250 for the Premium+ trim level. The lineup also includes the Luxury and Luxury+, which start at $$77,250 and $81,250, respectively, and the Overtrail and Overtrail+ grades that kick off at $$69,250 and $77,250, respectively.
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About the author: Cristian Gnaticov
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After a series of unfortunate events put an end to Cristian's dream of entering a custom built & tuned old-school Dacia into a rally competition, he moved on to drive press cars and write for a living. He's worked for several automotive online journals and now he's back at autoevolution after his first tour in the mid-2000s.
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