New Kia Picanto Is Small, Yet Mighty

While the new, second-generation Kia Picanto has started arriving at UK dealerships, the automaker decided to give it a boost with the launch of a new advertising campaign intended to highlight the fact that small cars have a lot to offer without compromising size and cost.

We hereby bring to to you the TV advert, a 30-second spot that is set to appear in British cinemas as well. In fact, it will appear in new film releases including, Transformers 3 and Bad Teacher.  This campaign will spread across the final chapter of the Harry Potter series, and the Green Lantern in 3D.

An updated website page has been developed to reflect the launch of the new Picanto. Directly accessible on www.kia.co.uk/newpicanto the updated site offers a wide range of information on features and specifications.

This will also include, for the first time online, an iBrochure. Customers will be able to interact with the Kia brand and the new Picanto in an engaging way. This new service is more personal, interactive and allows for social media integration. Three versions have been created; a desktop online version, as well as an iPad iPhone versions, for people on the move.

The Picanto is available priced from £7,995 OTR, in our trim levels, badged 1, 1 Air, 2 and 3. Standard features include body coloured bumpers, mirrors and door handles, electric front windows, Radio/CD player, trip computer and an immobiliser. A height-adjustable driver’s seat and tilt-adjustable steering column, as well as a total of six airbags are also included.