Photo: Liquid Asset Partners
Erik Buell Racing fans and customers have new hope, as the new owner of the company, Liquid Asset Partners (LAP), announces that restoring the supply of parts and production of motorbikes are top priorities.
Following a successful sale in mid-January, the entire EBR company, with all its assets, was bought by LAP. This includes "EBR 2012-2015 model parts inventory, brand name, trademarks, patents, operating licenses, testing equipment, assembly lines and all future models that were under development during the time of acquisition," as quoted by ultimatemotorcycling.
Basically, we are talking about everything that was left of EBR after Hero bought some of the intellectual property for several new models Erik Buell Racing was developing for the Indian giant. And this means that EBR is pretty much ready to kick-start production.
Obviously, this comes as a big relief for the owners of EBR and Buell bikes. With EBR ceasing to exist, finding spare parts for the existing machines on the market would have been exceedingly hard and costly, but with restoring the supply to the customers becoming paramount, things might just be heading the right way.
Liquid Asset Partners is also looking for a company or even individual to step up and acquire EBR and carry on with the production of motorcycles, all three models that are currently in the line-up, as well as new bikes.
The production of bikes will be, however, restored, LAP says, as 2016 model year RS, RX and SX motorcycles are expected to be back in the dealerships around mid-March this year. LAP hopes that restoring the motorcycle production and parts supply will make the entire company more appealing to other investors willing to try their hand in the bike industry.
At the time of writing, this is pretty much all the info we have on the future of EBR, with no mentions on expanding the dealership network or adding models having been made.
Still, it doesn't take an industry specialist to figure out that creating new motorcycles and expanding the business is an undertaking that requires massive funding and careful planning. Some say that if Erik Buell sees to bike development and leaves the marketing and sales to someone who focuses only on this, things may have better odds to play out well for EBR. For now, we're all eyes!
Basically, we are talking about everything that was left of EBR after Hero bought some of the intellectual property for several new models Erik Buell Racing was developing for the Indian giant. And this means that EBR is pretty much ready to kick-start production.
Obviously, this comes as a big relief for the owners of EBR and Buell bikes. With EBR ceasing to exist, finding spare parts for the existing machines on the market would have been exceedingly hard and costly, but with restoring the supply to the customers becoming paramount, things might just be heading the right way.
The production of RS, RX and SX machines expected to resume shortly
Liquid Asset Partners is also looking for a company or even individual to step up and acquire EBR and carry on with the production of motorcycles, all three models that are currently in the line-up, as well as new bikes.
The production of bikes will be, however, restored, LAP says, as 2016 model year RS, RX and SX motorcycles are expected to be back in the dealerships around mid-March this year. LAP hopes that restoring the motorcycle production and parts supply will make the entire company more appealing to other investors willing to try their hand in the bike industry.
At the time of writing, this is pretty much all the info we have on the future of EBR, with no mentions on expanding the dealership network or adding models having been made.
Still, it doesn't take an industry specialist to figure out that creating new motorcycles and expanding the business is an undertaking that requires massive funding and careful planning. Some say that if Erik Buell sees to bike development and leaves the marketing and sales to someone who focuses only on this, things may have better odds to play out well for EBR. For now, we're all eyes!
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