New Ford Website Allows Customers to Personalize their Vehicles

Launched last November with vinyl wrap designs for the new Ford Fiesta, the Ford Custom Graphics Graphics website now expanded to allow owners to personalize the Ford Mustang and F-150, while expected to later offer customization options for all Ford vehicles. The American carmaker says that about 50 designs have been created specifically for each vehicle.

The designs are available in a variety of colors and sizes and are said to offer the look of a custom paint job at half the price.

"Ford knows that customers want a vehicle to be all their own," said Jim Abraham, Ford's Licensed Accessories manager. "The Ford Custom Graphics website complements our strong accessory portfolio and enables customers to put a personal stamp on their vehicle."

All you have to do is click on the computer mouse a few times. "You click on your vehicle and its exterior color, select the graphics you like, and then the website will show you exactly how the designs will look on your car or truck," explained Abraham.

If bubbles, arrows, dots and flowers are available for Fiesta owners, Mustang and F-150 customers will have an entirely different portfolio to choose from.

"Mustang owners might prefer race-themed graphics like stripes, flames or matte black accents, while our F-150 customers might like something a little more rugged like camouflage or a faux diamond plate aluminum look," Abraham said, “we are going to keep revising the available graphics packages to give customers fresh new ideas to choose from."

Aside from having half the cost of custom paint work, all of the custom graphics feature 3M Scotchprint On-Demand quality vinyl. They are professionally installed at Ford dealerships and include a three-year/36,000-mile limited warranty.