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New Ford Lifestyle Collection Offers Father's Day Solutions

Father’s Day is fast approaching and suns and daughters across Europe are trying to figure out what to buy. Fear not, because if your loved one is into the Blue Oval, the answer could not be more simple.

Has your father always wanted a Focus RS but has been forced to buy a S-MAX to fill up with kids and a big dog? Then maybe he would love to have an RS... keychain. Getting to the point, the Ford Lifestyle Collection offers a range of stylish, quality products, from clothing to stationery, and model cars to sports equipment.

Developed in conjunction with German brand cyber-Wear, the collection consists of 134 products, divided into three categories: Sport, Lifestyle and Individual, with sub-categories to make it easier to find the perfect gift.

Ford has announced that for the first time, the entire collection is available via an online store, as well as in Ford dealerships, and buyers can browse the full catalog of products and place their order at www.ford-lifestyle-collection.com.

“Rather than launching a huge catalog of products, we have chosen to concentrate on a smaller selection of items that we believe comprise a fresh and innovative collection,”
says Axel Wilke, vehicle personalization, Ford of Europe. “The new Lifestyle Collection will grow over time as more products are introduced, but everything we add will remain true to the Ford brand.”

“We staged a five-day workshop for cyber-Wear’s designers to communicate our kinetic design form language, as well as our commitment to quality and craftsmanship. That gave us the opportunity to provide them with an insight into our design thinking,” said Erika Tzubaki, design strategy and futuring, Ford of Europe.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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