Photo: SB-Medien
When the rumor mill let us all know that Ford will charge Lamborghini Aventador money for the new GT, some people raised their eyebrows. Their question went something like “How special must this supercar be to deserve its $350,000-plus price tag?”
We’ve gone through the technical delicacies the new 2017 Ford GT will offer on many occasions, but there’s more to the machine than that.
As most of you know, the Blue Oval will only build around 250 units per year, with the exclusivity factor being an important part of the package. But when the production sits at this level, how do you select your customers?
If we are to trust a Redditor, who claims to work for a Ford dealer, the company has set up an elaborate process in the effort to filter out speculators. The Blue Oval wants to make sure its halo car reaches the people who love it. And we have to mention the lines below seem to make full sense.
Here are the steps mentioned by the claimed Ford dealer employee:
•Ford will introduce a unique ordering process for the all-new Ford GT supercar, with the program commencing in early 2016.
•Ford GTs will be assigned based on a customer application process, offering a personalized experience for every Ford GT buyer.
•Anyone can apply; priority will be given to loyal Ford customers including current Ford GT owners.
•Applicants selected through the process will be assigned a car by Ford and complete their purchase through a Ford GT certified dealership of their choice.
The scheme seems similar to the way in which Ferrari filters out those who want to earn money by using its cars like stock market elements. Then again, this wouldn’t be the first time when the two companies are placed in the same sentence.
As most of you know, the Blue Oval will only build around 250 units per year, with the exclusivity factor being an important part of the package. But when the production sits at this level, how do you select your customers?
If we are to trust a Redditor, who claims to work for a Ford dealer, the company has set up an elaborate process in the effort to filter out speculators. The Blue Oval wants to make sure its halo car reaches the people who love it. And we have to mention the lines below seem to make full sense.
Here are the steps mentioned by the claimed Ford dealer employee:
•Ford will introduce a unique ordering process for the all-new Ford GT supercar, with the program commencing in early 2016.
•Ford GTs will be assigned based on a customer application process, offering a personalized experience for every Ford GT buyer.
•Anyone can apply; priority will be given to loyal Ford customers including current Ford GT owners.
•Applicants selected through the process will be assigned a car by Ford and complete their purchase through a Ford GT certified dealership of their choice.
The scheme seems similar to the way in which Ferrari filters out those who want to earn money by using its cars like stock market elements. Then again, this wouldn’t be the first time when the two companies are placed in the same sentence.
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