The recently-launched
Fiesta is currently Ford's best-seller, according to November figures provided by the American carmaker, with over 42,200 units already delivered to customers across Europe. This makes the new Fiesta the second most popular model in the current
Ford of Europe lineup, just after the well known Focus. However, Fiesta was the best-selling car in the United Kingdom “where its market share was also the strongest since January 1998,” Ford proudly said in a statement released to the press. “It was also the best-selling imported car in Italy,” it added.
The American company said that even if European sales dropped 24.8 percent, Ford managed to increase its market share by 0.5 points to 8.8 percent, “outperforming the industry” in November.
"Our new Fiesta and
Ka models are just coming at the right time. After only two months since its introduction, the Fiesta is already our second-best
selling model, behind the Focus. In the UK, the Fiesta market share for November was the highest since January 1998 and the new Fiesta attracted 1,000 more retail British buyers than the previous model in November 2007. This is a promising start for our all-new global model," Sviggum added.
Ford Fiesta saw daylight at the Frankfurt Motor Show in September 2007 and arrived in the final production for in February 2008 at the Geneva Motor Show. Already available in most European countries, the new Fiesta is due to arrive in Australia in January 2009 and in North America in 2010. The newly-released model is based on Ford's B3 platform, along with
Ford Fusion, Ford Ikon, Ford Ka,
Mazda 2 and Mazda Verisa.
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