New Fiat Online Store Opens July 4

Italian manufacturer Fiat announced today it will launch a new online store dedicated to the brand and the 500 model later this week. Merchandising and licensing products, accessories for all Fiat cars and items specifically designed and created for the 500 will be found on the white and red interface starting July 4, 2010.

Items will be divided into four sections for an easy search: "500 World", "For You", "For your Friends" and "For your Car". They will comprise a total of 130 products (clothing, accessories, gift items, models, leather goods, special items) and more than 200 accessories for your Fiat.

The opening of the new online store will coincide with the 500’s anniversary and the launch of the new 500 TwinAir model. The newly developed model is fitted with a 85 hp (900 cc) turbo two-cylinder engine and emits 92 g/km of CO2 with a Dualogic robotised gearbox and 95 g/km of CO2 with manual gearbox.

“An exclusive product-icon dedicated to the new Fiat 500 TwinAir and made by Independent Ideas will be available to all store users,” a company statement reads.

Moreover, Fiat also tells us that users on fiat500.com will be able to choose among 4 different playlists named after the 500 trim levels (rock, lounge, pop and sport). Recording a video will also be possible.

“The nicest and funnier ones will be uploaded on the website, voted by the users and shared on Facebook. When a video gets up to 10 votes, the author wins the possibility to download the playlist tracks he selects on his 500 Blue&Me Pen, to sing along in the car,” Fiat says.