Some ideas are just so simple and elegant in their execution that they make you wonder why you haven’t seen them more often or at all. In this ad for the Brazilian market, Fiat makes a clear anti-drinking and driving statement through an ad that is extremely effective at delivering the message, due both to the simplicity and elegance with which it’s presented.
The presentation is simple. The ad only shows the top of a beer can and a cyclist which can be seen reflected onto its surface - then the beer is opened and the cyclist is no longer visible. The message reads: ‘Now you see it ... now you don’t’. There have been many anti-drinking and driving campaigns but none have been so expertly put into practice as the one by Fiat.
Keep this, and all the other campaigns in mind, the next time you’ve had a drink and want to go home. Do it safely - walk or take a cab.
Keep this, and all the other campaigns in mind, the next time you’ve had a drink and want to go home. Do it safely - walk or take a cab.
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