New Ferrari Store Inaugurated by Alonso, Massa and Gene in Spain

Three stars of the Scuderia Ferrari Marlboro have participated at an inauguration ceremony of the first Ferrari Store in Spain yesterday, which is located at number 44 Paseo de Gracia in the heart of Barcelona. Drivers Fernando Alonso and Felipe Massa arrived at the official opening in the new FF and, accompanied by Marc Géné, cut the ribbon on the new Store.

The three Scuderia Ferrari Marlboro drivers took the time to meet with the media and a select number of Ferrari clients inside the Store, but stopped off to sign autographs and greet fans before leaving for the Catalunya circuit.

The Barcelona Ferrari Store spreads around 300 square metres on two floors, and its four great windows are facing one of the most important shopping streets in Barcelona. Inside, the new Store’s different areas have been planned like unique and special spaces: the Fan line, dedicated to the fans of the Scuderia, is presented on the ground floor.

The luxury and lifestyle lines, stylish men’s, women’s and kid’s clothing can be found on the upper floor. A selection of different items top off with accessories, technology and memorabilia, original components, unique and certified by Ferrari GT and F1.

Walking around the Store, clients will be accompanied by graphic works and images that narrate the history of the Prancing Horse. The interior design picks up the dynamic and sinuous forms of the road cars, while the important aspect of energy conservation has been implemented by using LEDs of the latest generation for the Store’s lighting.

The shop in Barcelona is the 46th point of sale Ferrari in the world.