Photo: Ducati
It’s no secret that Ducati is spending a lot of money and efforts in trying to create a special type of advertising campaign for their upcoming Scrambler machine. Leaks, spy shots, clay animation, spy videos and all add to the official microsite and Instagram page in an effort to attract as much attention as possible.
The latter source (Instagram) has revealed new photos of the Ducati Scrambler, but it looks like they are only polarizing the opinions of the future and potential buyers. From approval and cheers to grumpy cat’s memorable “No” face, those who are waiting for the Scrambler are at least not at all shy to express their thoughts.
We kind of know what to expect from the Scrambler on the aesthetics side, as the few photos which have surfaced so far gave us a good idea on the new bike. As much as Ducati wants to bring back the feeling bikes half a century ago came with, the Scrambler appears to be in conflict with what the last two or three decades meant for the Ducatisti.
High-performance, exclusive bikes which used to have power and their racey attitude as the first things that would come to anyone’s mind, the machines manufactured since the ‘80s until now have created a strong following.
Ducati wants to change the mind of those who would love to become Ducatisti, replacing the very cool Monster 696 with a machine which has absolutely nothing to do with it, and this is a tough nut to crack and a really bitter pill to swallow, if you ask me.
An older model in Borgo Panigale’s roster of yore, and which has enjoyed its moments of glory in the past, the Scrambler doesn’t exactly bring anything new to the two-wheeled game. It may look sweet to some, but it will not be a game changer. Honestly, it’s hard to imagine the old Monster S4R fan who wants a new Ducati choosing the Scrambler (despite its rumored affordability) over the Monster 821, let alone other bigger bikes, if he or she can afford the move.
We kind of know what to expect from the Scrambler on the aesthetics side, as the few photos which have surfaced so far gave us a good idea on the new bike. As much as Ducati wants to bring back the feeling bikes half a century ago came with, the Scrambler appears to be in conflict with what the last two or three decades meant for the Ducatisti.
High-performance, exclusive bikes which used to have power and their racey attitude as the first things that would come to anyone’s mind, the machines manufactured since the ‘80s until now have created a strong following.
Ducati wants to change the mind of those who would love to become Ducatisti, replacing the very cool Monster 696 with a machine which has absolutely nothing to do with it, and this is a tough nut to crack and a really bitter pill to swallow, if you ask me.
An older model in Borgo Panigale’s roster of yore, and which has enjoyed its moments of glory in the past, the Scrambler doesn’t exactly bring anything new to the two-wheeled game. It may look sweet to some, but it will not be a game changer. Honestly, it’s hard to imagine the old Monster S4R fan who wants a new Ducati choosing the Scrambler (despite its rumored affordability) over the Monster 821, let alone other bigger bikes, if he or she can afford the move.
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