The new Ducati Community website was designed with the intent to connect Ducati enthusiasts from all over the world, but has been first made available for North America. The site completes the link between Ducati, its dealers, the Desmo Owners Clubs (DOC) and Ducati fans – all of which were previously separated by geographical boundaries.
Ducatisti are thus enabled to share photos, videos, text and more, and is also capable of being synced with Twitter, Facebook and other social media sites. It follows a blog-type format for user friendliness. The addition of iPhone and Android applications in the coming weeks will allow for real time updates from the road, the dealership, a MotoGP race or any other location.
“In addition to the Ducati’s fan base, Ducati will regularly use the Ducati Community site in order to relay news, model unveilings, major events, and unique promotions for all of North America,” Ducati says.
“We are beyond excited about the launch of the Ducati Community site. This new platform will keep us at the forefront of technology and current web media practices. Ducati owners can now share everything from a cell phone image of Nicky Hayden in the paddock to a lap of Willow Springs from their last track day. All of this can be done right from a cell phone and reach users around the globe instantly,” said John Paolo Canton; PR Manager for Ducati North America. “It is not just a website, it is a way to connect people and give them the full Ducati brand experience.”