With the 2015 Challenger and Charger, Dodge is trying its hand at feeding us the perfect modern-day muscle car. The revamped line-up has something for everybody, from the broke college student to the 707 hp aficionado. But what do you do with those people who risk putting a dent in the brand's image?
Well, you could make a set of commercials trying to show the don'ts a Dodge comes with. That may help keep posers or douchebags away. Or perhaps it won't, we can never know for sure.
Nevertheless, what we do know is that Dodge has released such ads and it's all under the "Dodge Law" banner.
Richard Rollings plays a detective whose badge has been doubled by a 2015 Dodge Challenger 392 HEMI Scat Pack Shaker. Oh and he also has an over-agitated monkey as a partner. So yes, there's no good cop here.
Together, they trash the hell out of that naturally aspirated Challenger, chasing those who break the Dodge Law. The clip below sums up the hottest moments of the ad series and we have to admit it's rather amusing.
In case Richard's... monkey business seems familiar, you may have watched too much Discovery Channel, where he and Aaron Kaufman are "Gas Monkey Partners-In-Crime", all in the Fast N' Loud show.
While we won't ruin the fun by describing what exactly is going on in the ad, we do have a spoiler alert for you - Dodge Law also applies to the complete line-up, so don't imagine that Durango criminals are going to get away.
Dodge seems to be testing the marketing waters these days as the brand is refining its positioning on the market - after the Ron Burgundy Durango age, we received the dramatic 2015 Challenger New York Auto Show Wisdom and now we have this. What can we say? The tasting platter isn't bad.
In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist. Full profile
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