Just in case not all of its customers have moved from MPVs to SUVs, Citroen has put all its moncab know-how into one package and called it the 2012 C4 Picasso.
Criticized for its strange front end design, we thing this car still deserves our time and our praise for trying to be original in every way possible. For example, the car has two armrests at the front, one for each seat, a real 120volt electric socket, the parking brake button is on the dash, right next to the radio and the speedometer and rev counter are in the middle of the dash, not in front of you.
Besides French character, another thing the new C4 Picasso has got in large quantities is space, 630 liters of it in the boot, for instance. This explains why the metaphor chosen by Citroen for this market debut commercial is astronauts flaring in space.
The best thing we can say about the ad is… that it's very creative. The worst is that we're not sold on the car, which isn't saying much for a bunch of supercar lovers like us.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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