"Don't think of them as Canyon and Colorado replacements because they're not. We're going to really target different buyers with these two trucks. We'd love to have a truck like a Chevrolet midsize truck go really attack the West Coast with a lifestyle truck that is really beautiful and fun. It's a different positioning than a semi serious duty cycle truck that we might do with a GMC Canyon,” Reuss said.
The GM representative added that the Chevrolet and GMC trucks will come with “a lot more fuel economy” and will target different different buyers, hinting a rather unexpected brand differentiation.
The new mid-size pickup trucks, which won’t share engines with the Chevrolet Silverado and the GMC Sierra, will be built at GM’s Wentzville Assembly Plant in Missouri.
Story via DetroitNews