New Castrol EDGE Motor Oil Is Animated Super Hero

A new commercial from Ogilvy, launched to promote the newly reformulated Castrol EDGE motor oil, is currently running in the United States, showing the product as a an animated super hero that flows through the toughest challenges a car engine endures to deliver on the promise that it is "Tested to Perfection."

The track was designed to show what happens when the oil passes through three tests - Loop, Camshaft and Forest.

Digital animation and film specialists at Psyop were involved in the process, who wanted to make everything appear on first glance as if in a real, possible environment, while adding a hint of sci-fi.

The commercial will roll out in Europe, Latin America and Asia over the next several months.

"Castrol EDGE is a high-tech product for this category, featuring Titanium Fluid Strength Technology that adapts to the needs of your engine and strengthens performance, no matter how you drive," explained Melanie Smith, Marketing Director.  "The new work by Ogilvy supports our legacy of innovation and gives us an opportunity to launch the first truly global effort to support the brand."

"There are a lot of spots that show performance through tough driving scenarios, but the challenge to actually show Titanium Fluid Strength Technology inspired us to make the oil itself the hero and to create a simulation of the test process of amazing scale and drama," explained Sung Chang, Executive Creative Director at Ogilvy.  His partner, Creative Director Craig Mannion added that "The intention was to approach the design of the track in the same manner in which Castrol Engineers create Castrol Edge - with the sole purpose to push the oil to its limits."