"The process of manufacturing a car is an exciting one, and so it has already been filmed many times over. As an innovative company, the BMW Group wants to show that the product also ion of a vehicle can also be presented quite differently – without the authenticity of the processes getting lost in any way," said Bill McAndrews, Head of Communication Strategy, Corporate Communications, at the BMW Group.
The "check my machine" film project has been created in collaboration with the BMW Group's Electronic Media Department and creative Munich artists Jonas Imbery (Gomma Records) and Mirko Borsche (Bureau mirko borsche). The Brainstormclub and Eyetrip are responsible for production.
The soundtrack, composed by Jonas Imbery, could also be played in the world's most popular clubs. "The appeal of the work was to develop a viable, independent, recognizable composition that only makes use of vehicle sounds, such as the blinkers, GPS voice, closing noises, seat belts, doors, safety alarm, to name but a few. The visual resolution at the end shows clearly that the percussive elements such as the bass synthesizer, the vocals and the melodies were produced by the vehicle itself," Borsche explained.
Various visual design resources were used. For example, to separate the machines and robots from the rest of the area, the specialists worked with selective focus, carefully targeted lighting and reflections incorporated through crystals.
You can watch, and most importantly hear, the “check my machine” film below:
Google News