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New Audi A3 and Electric R8 e-tron Coming in 2012

As they saying goes, no news is good news, and it looks like Audi is on track with development of new products. This year, the Ingolstadt automaker was preoccupied with the A4 facelift and the new A6, two cars that are crucial if they are to fight off BMW in the coming years.
Now, they can focus on a revolution in the compact segment, as the new A3 has been officially announced for next year. Audi also announced that it will invest €13 billion in the development of new products and technologies and in expanding its sites by 2016.

We already knew about this grand scheme, ever since we heard rumors that they want to systemize parts in the VW Group, starting with the new A3, drastically reducing production costs.

Audi says that besides the new A3 that will be produced across the world, they also plan to launch the A8 hybrid, the A6 allroad quattro and the all-electric R8 sportscar next year.

“We are aiming to achieve strong growth on an international scale and boost our lightweight construction and electric mobility areas of expertise in particular," said Thomas Sigi, Member of the Board of Management for Human Resources at AUDI AG. "That is why we will be hiring even more people and are planning to appoint a further 1,200 experts next year.”

“To maintain our profitable growth, we will step up investment spending on new products,” said Axel Strotbek, Member of the Board of Management for Finance and Organization at Audi AG. “The Audi Group plans to invest over € 2 billion annually in new products and technologies.”
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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