“The Abarth cars always attract a lot of attention in the flagship showroom. But we know that a lot of our customers spend time on the Internet so we needed to ensure we were giving them a really worthwhile website,” says Tony Dittli, managing director, Fiat Marylebone.
The new www.abarthlondon.com site was created in such a way as to make choosing, testing and ordering a new Abarth easier and more visually stimulating. It also provides a menu for all the services provided by the London-based Abarth dealership and presents a host of useful information and general news about the company's available models (based on the 500, 500C and Punto Evo).
The site also provides other helpful information, including a page on current offers, Business, Fleet, Diplomatic and Tax Free inquiries, and also a section dedicated to the Battersea service center. You can also keep up to date with current Abarth events, thanks to the news sections. There is even an online store, where you can purchase all the brand’s merchandise.
“I believe we have achieved that, and I’m delighted with the new site’s simplicity and flexibility. We can display offers, help to arrange viewings and test drives, or handle general inquiries about Abarth’s thrilling range, simply and quickly. I’m sure this new site will be a roaring success – just like the cars,” Dittli also stated.