New 2014 Cadillac ELR Commercial Less Controversial Than “Poolside”

A month and a half has passed since controversial “Poolside” commercial for the 2014 ELR was launched, and luxury brand Cadillac launched a new ad for the plug-in hybrid.
2014 Cadillac ELR 1 photo
Photo: screenshot from YouTube
Unlike the first spot, which focused on anything else but the vehicle itself while taking pokes at European countries where people “work, stroll home, stop by the cafe” and take the entire month of august off,” the new commercial showcases the ELR’s functionality and luxury features.

Narrated by Pam Fletcher, GM’s executive chief engineer for electrified vehicles, the ad introduces the user to the plug-in hybrid’s Chevy Volt-sourced powertrain and its innovative Regen On Demand system.

It’s obviously more educational than “Poolside”, but Cadillac says the seriousness of the new commercial has nothing to do with the controversy sparked by the former.

“It doesn’t have any direct relation to Poolside,” Cadillac communications manager David Caldwell told Autoblog Green. “TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad.”

Available in about half of GM dealerships since December 2013, the 2014 Cadillac ELR can be had from $75,000 before any incentives. The coupe is powered by an electric motor rated at 207 hp and 295 lb-ft of torque, while a 1.4-liter gasoline engine acts as a range extender.

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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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