Photo: Cadillac
Nearly half of Cadillac’s dealers across the United States, mostly those located in areas where sales volume is low, have decided not to sell the 2014 ELR, Edmunds reports, quoting Jim Vurpillat, Cadillac’s global marketing director.
Speaking at the Chicago Auto Show, he said that those dealers “might look at (ELR) and say, ‘OK, if I sell one of these, I got to have service charging stations, special training, a sales area. I have to buy special tools.’”
“If they don’t think they will sell more than one or two units a year, they would do the numbers, and it is probably not worth it,” he continued, adding that the cost for tool, training and other requirements can be as high as $15,000.
About 530 dealerships out of 940 will sell the 2014 Cadillac ELR, which is priced from $75,000, not including the $995 shipping fee.
Story via Edmunds
“If they don’t think they will sell more than one or two units a year, they would do the numbers, and it is probably not worth it,” he continued, adding that the cost for tool, training and other requirements can be as high as $15,000.
About 530 dealerships out of 940 will sell the 2014 Cadillac ELR, which is priced from $75,000, not including the $995 shipping fee.
Story via Edmunds
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