The numbers which show a decrease in the number of people attending the events mean nothing however for the sanctioning body's main sponsors. Both Sprint and Nationwide registered an increase attendance at their displays at tracks across the nation, with both companies citing the decreased numbers of partners displaying at tracks as the main reason behind the increase.
"We faced two headwinds this year," Tim Considine, Sprint director of sports marketing was quoted as saying by NASCAR.
"The earlier start times created 15 percent fewer hours to engage with fans, and obviously, attendance was down, so we're thrilled, and we think it's a testament to the entertainment we're offering."
Sprint was present at all the 37 NASCAR races of the series in names this season, while Nationwide at only 15, down two races from last year's number. Sprint's display was made of the a 14,400-square-foot display in the midway area, while Nationwide's presence was felt thanks to the more concentrated and reduced displays. Also, the night races in Charlotte and Bristol gave an extra boost to the exposure.
"We had more hours to be open and the lead percentages were particularly high," said Jim McCoy, Nationwide director of strategic sponsorships. "There's a little less competition in the midway, and that helps, too."
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