Initially designed as a pilot project, the “NASCAR Green Clean Air” will see the series' officials “plant ten new trees for each green flag that drops during NASCAR Sprint Cup Series events.” No less than eleven tracks are included in the project for the remainder of the 2009 season, while all NASCAR tracks will adhere to the eco-friendly programme in 2010.
The “NASCAR Green Clean Air” was launched at a ceremonial tree planting at Michigan International Speedway (MIS) earlier today.
“This is a first, important step in an ambitious five-year plan to significantly reduce the environmental footprint of NASCAR, while raising awareness of conservation among fans. Our goal is to be an environmental leader not only in sports but in all industry,” said NASCAR Chairman and CEO Brian France in a statement.
“Our commitment to conservation and the environment is part of our business strategy and deeply ingrained in our culture here at MIS. From broad-based recycling to pursuing renewable energy, our efforts are focused on providing a healthy environment for our guests and employees, preserving the beautiful region where we live and work, and enhancing our business. We’re glad to partner with NASCAR on this initiative to educate race fans on the importance of environmental responsibility,” added MIS President Roger Curtis.
NASCAR's previously launched and already ongoing green programs include all oils and car fluids that are used at the track being recycled by Safety-Kleen and Goodyear recycling all tires used in racing. Also, several recycling programmes have already been put into place by NASCAR in recent years, in addition to the “Be Car Care Aware” campaign, which encourages motorists to take care of their vehicles, reduce emissions and improve gas mileage.