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NASCAR Fans Go Digital

The recently concluded NASCAR season left behind a new record for the series: for the fifth time in a row, the Sprint Cup was won by Jimmie Johnson, already considered the best NASCAR driver ever to have raced the ovals.

As the season ended, the governing body and all those associated with the motorsports are adding the numbers to see what was what in 2010. Marketing and public relations firm Taylor wanted to know how are the NASCAR fans interacting with the digital world.

The study conducted by Taylor found that more and more NASCAR fans go online to look for news, information and exchange info on their favorite drivers. The study was conducted on 1,500 NASCAR fans, with the results showing that now only 35 percent of them turn to TV and newspapers and TV for info, compared to 43 percent last year.

"What I think data like this and other research is calling for is a rebalance for how sponsors spend,"
Brett Jewkes, managing partner at Taylor' was quoted as saying by NASCAR. "There are some real actionable nuggets that come out of this that we believe all marketers can use to hone their programs."

During the study, those questioned were asked to point to their favorite driver and the results show that no, their favorite driver is not Jimmie Johnson. In the fans' view, that title belongs to Dale Earnhardt Jr., followed by Jeff Gordon.

In addition, the study showed that the most recognizable brands are Sprint, Kobalt, Budweiser, Coca-Cola, Home Depot and Lowe's.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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