MyFord Touch Presented at CES

American manufacturer Ford debuted yesterday at the 2010 International Consumer Electronics Show (CES) in Las Vegas a new driver connect technology called MyFord Touch.

The technology, a blend between SYNC and other applications, is, according to Ford, an "intuitive connected driver experience" which will replace many of the traditional vehicle buttons, knobs and gauges.

MyFord features more voice commands, LCD screens that can be customized and five-way buttons like the ones found on cell phones and MP3 players. By using them, drivers can can choose which information is front and center through a button click, voice command or touch-screen tap.

MyFord delivers a premium interior experience that will help consumers fall in love with their vehicles again,” Derrick Kuzak, Ford group vice president, Global Product Development said at the event. “It integrates all our signature features so customers will know exactly what they’re going to get in any Ford vehicle they may find themselves driving, no matter where they are in the world.

MyFord will be introduced later this year on the 2011 Ford Edge and Lincoln MKX crossovers and will than move on to be featured on about 80 percent of Ford's models in the US. From 2012, MyFord will be available worldwide on the 2012 Ford Focus.

"We’ve developed an environment that will make every Ford vehicle feel like a Ford,” Kuzak added. “Across the country, across the globe, all of our products will have the same type of feel, making them instantly comfortable to the drivers who know and love them, and MyFord will become a key part of the joy of owning and driving a Ford product.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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