Photo: MV Agusta
MV Agusta is faring much better this year, with the preliminary sales figures indicating a growth of 30% worldwide. The house of Schiranna has been on an ascending trend over the past years, and it looks like teaming up with Mercedes-AMG helped speed up things.
To date, MV Agusta sold almost 9,000 units worldwide, with the markets outside Italy seeing the most consistent growth. MV Agusta's home market remained flat, with a 0.1% decrease compared to the 2014 figures, which is rather negligible, but nevertheless, strange.
The strongest sales increase was recorded in the UK, with the 2015 to-date sales being 140% bigger than in the previous year. Other European countries also pushed significantly more MV Agusta motorcycles. 54% more bikes were sold in Spain, followed by Germany with a 26% increase and 20% in France.
In the US, MV Agusta's sales went up 50%, which also helped raise the figures. In the Far East, 12% more MV Agusta machines have been sold in 2015, consolidating the ascending trend.
The best-selling MV Agusta motorcycle in 2015 was the Brutale 800, which accounts for nearly 35% of the total number of bikes sold by the Schiranna OEM. Next in line are the two models mentioned above.
The Italian maker still falls short of the goal they announced for 2015, as MV Agusta estimated that 12,000 units were expected to sell this year. However, with the help from minority stakeholder Mercedes-AMG (25%), MV Agusta has even better perspectives for growth in 2016, hopefully showing their new 1000cc line-up we expected to see past November at EICMA.
The strongest sales increase was recorded in the UK, with the 2015 to-date sales being 140% bigger than in the previous year. Other European countries also pushed significantly more MV Agusta motorcycles. 54% more bikes were sold in Spain, followed by Germany with a 26% increase and 20% in France.
In the US, MV Agusta's sales went up 50%, which also helped raise the figures. In the Far East, 12% more MV Agusta machines have been sold in 2015, consolidating the ascending trend.
Revenue up 30%, the average contribution margin at 40%, Brutale 800 leads the charts
MV Agusta has more reasons to celebrate a great year in 2015 as their revenue also went up 30%. Even better news arrives from the accountants' offices, as the Varese manufacturer announces that the margin profit per unit reached above the normal rates, and was 40%. This happened because of the higher sales of premium models, such as the Turismo Veloce and the Dragster RR.The best-selling MV Agusta motorcycle in 2015 was the Brutale 800, which accounts for nearly 35% of the total number of bikes sold by the Schiranna OEM. Next in line are the two models mentioned above.
The Italian maker still falls short of the goal they announced for 2015, as MV Agusta estimated that 12,000 units were expected to sell this year. However, with the help from minority stakeholder Mercedes-AMG (25%), MV Agusta has even better perspectives for growth in 2016, hopefully showing their new 1000cc line-up we expected to see past November at EICMA.
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