2023-11-27 MV Agusta Not Bankrupt, Starts Selling Special Edition Bikes - autoevolution

MV Agusta Not Bankrupt, Starts Selling Special Edition Bikes

If you ever dreamed of owning a special edition MV Agusta, but the budget was always a bit too tight, now is your moment of glory. A series of limited edition MV Agusta motorcycles are slated to be offered in small batches and at discounted prices to help the house of Schiranna raise funds to pay its debt.
MV Agusta F4 RR special edition 1 photo
Photo: Razvan Podgornai
It’s not the brightest day for historic Italian manufacturer MV Agusta, as the company is struggling with financial issues. Even though 2015 was an exceptional year for the Varese company and ended with a growth north of 30%, it looks like the financial effort MV Agusta made was a bit too much for the rather limited resources the manufacturer could make use of. Still, it looks like not everything is lost, and a smart marketing idea might help MV Agusta move more bikes than expected, sooner than expected.

Most commonly regarded as “motorcycle art,” the MV Agusta machines are the epitome of sport bikes and luxury in one package. Since it looks like luxury doesn’t sell well enough to keep the business running, MV Agusta turned to AMG/Mercedes, which owns 25% of the Italian company, for help.

Well known for their solid marketing strategies, AMG/Mercedes came up with a temporary solution that is expected to produce strong sales in a short time. All in all, this new policy will implement the wide-scale sales of special edition bikes branded according to the trendiest hits in various markets.

It may sound strange, but if we take a trip down the memory lane…do you remember Justin Bieber’s Batman-themed F3 657 bike? Well, that’s right, here’s the gold mine for MV Agusta!

Even so, it sort of puzzles us why AMG/Mercedes think that a Hello Kitty F4 RR should be the series-opener, especially as a Deadpool Dragster 800 RR was announced as the next special edition MV Agusta. Some say it has something to do with spring, but we’d rather put our money on how uncanny the entire idea is and the instant “collectors item” attribute these bikes will receive.

Moreso, a replacement for the current 1000cc platform is overdue already, with Schiranna obviously trying to move whatever stocks the dealers may still have.

The Hello Kitty and all the special edition machines for 2016 will keep true to MV Agusta’s strict rules for such bikes, and this means the iconic gold plated numbered plate on the upper clamp, certificates of authenticity signed by the company CEO and all. And being able to claw such a machine for a discounted price is a once-in-a-lifetime opportunity we just know bike collectors won’t be missing.

Whether MV Agusta will manage to sell enough motorcycles to make a significant difference is still impossible to tell, but the move is a smart one, and whoever thought of it deserves a raise.
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