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MV Agusta Debuts “Emotion Road” Motorcycle Vacation Packages

Italian manufacturer MV Agusta opens up a new chapter in its history with the Emotion Road program, an idea dedicated to those who want to explore the country's beauty and secrets from the saddle of a motorcycle.
MV Agusta launches the Emotion Road tourism program 1 photo
House Schiranna joins efforts with specialist travel company Novara Pop Srl, and, with the support of AIAV (the Italian Association of Travel Agents) and De Petri Adventure, comes up with a most promising prospect for the riders. Emotion Road will take groups of enthusiast rider along the most picturesque routes in Italy, with lodging in what MV Agusta describes as the "most exclusive and atmospheric hotels."

The true nature of Italy will also unveil itself to the tourist thanks to the very machines that will carry them. Emotion Road participants will be astride one of the latest additions to Schiranna's line-up, the Turismo Veloce 800, a bike that embodies both the spirit of Italian motorcycle-making prowess and the luxury that became a synonym for MV Agusta's machines.

So far, there are no less than five routes that can be chosen, each taking the riders to scenic parts of Italy. The list includes the lakes of Piedmont and Lombardy, a tour of the lakes of the northwest, tour of Lake Garda, plus a motorcycle tour of the Alps and Dolomites, and the Italia Bella premium trip.

Italia Bella is also the longest adventure, taking the riders in the Lazio, Sardegna, Liguria, Emilia, and Tuscany regions, on a whopping 2,800 km (1,740 miles) journey.

These amazing trips will also benefit from the presence and guidance of Alessandro "Ciro" De Petri who participated in the Dakar, and the Pharaons rallies 11 times each. For more info on the Emotion Road tours, please check out the MV Agusta Adventure website.


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