Photo: Ford Motor Company
As previously anticipated, the Blue Oval has managed to crash the Moab Easter Safari party with a major 2021 Ford Bronco showcase. Only time will tell if that was enough to divert fans' attention from the traditional roster of Jeep introductions, but at least we can see the U.S. automaker has pulled all the aftermarket strings.
One may remember that back in July 2020, when the reinvented sixth-generation Bronco was finally revealed to the world, the Blue Oval also announced the nameplate was derived into a new sub-brand that would cater to a wide range of duties.
We could all see that Ford was also going big on the accessories segment, so it’s no wonder the company has come up with new aftermarket partnerships. These are meant to “further expand the list of Ford-approved off-road parts and accessories available for the summer launch” of the 2-Door and 4-Door versions.
Naturally, the smaller Bronco Sport sibling hasn’t been forgotten either, especially considering the warm welcome and high customer demand. As such, the second-largest American carmaker has teamed up with the respected aftermarket/rock-crawling specialists from RTR Vehicles, ARB 4x4 Accessories, and 4 Wheel Parts to create new accessories and parts for all three of them.
All three companies are diligently working on creating a wide range of aftermarket components for the Bronco and Bronco Sport that will touch major areas such as the suspension, drivetrain, wheels, body styling, and off-road related gear.
Just to give us a taste of things to come from RTR, ARB, and 4Wheel, Ford has trolled Jeep’s usual Easter Safari venue in Moab, Utah, with four bespoke Broncos off-roaders and a single Bronco Sport SUV. Oddly enough, the former are exactly on par with the number of Jeep concepts—coincidence or not?!
Anyways, as far as we can tell, Ford focuses on the 4-Door Broncos with the showcase. While there are five custom vehicles on display, it turns out only three of them were created by the new aftermarket partners. The others, of course, are obvious examples of Ford’s wide ranging efforts to promote the Bronco and Bronco Sport with the already available parts and accessories.
We could all see that Ford was also going big on the accessories segment, so it’s no wonder the company has come up with new aftermarket partnerships. These are meant to “further expand the list of Ford-approved off-road parts and accessories available for the summer launch” of the 2-Door and 4-Door versions.
Naturally, the smaller Bronco Sport sibling hasn’t been forgotten either, especially considering the warm welcome and high customer demand. As such, the second-largest American carmaker has teamed up with the respected aftermarket/rock-crawling specialists from RTR Vehicles, ARB 4x4 Accessories, and 4 Wheel Parts to create new accessories and parts for all three of them.
All three companies are diligently working on creating a wide range of aftermarket components for the Bronco and Bronco Sport that will touch major areas such as the suspension, drivetrain, wheels, body styling, and off-road related gear.
Just to give us a taste of things to come from RTR, ARB, and 4Wheel, Ford has trolled Jeep’s usual Easter Safari venue in Moab, Utah, with four bespoke Broncos off-roaders and a single Bronco Sport SUV. Oddly enough, the former are exactly on par with the number of Jeep concepts—coincidence or not?!
Anyways, as far as we can tell, Ford focuses on the 4-Door Broncos with the showcase. While there are five custom vehicles on display, it turns out only three of them were created by the new aftermarket partners. The others, of course, are obvious examples of Ford’s wide ranging efforts to promote the Bronco and Bronco Sport with the already available parts and accessories.
Google News