Photo: Ford
From January through May 2014, the U.S. recreational vehicle market has enjoyed a hike in sales volume. Class A motorhomes, which can retail for more than $150,000, are up 12 percent according to data from Statistical Surveys Inc., while the smaller Class A motorhomes have enjoyed a 14 percent rise.
Out of all the companies that make such vehicles, motorhomes underpinned by Ford-sourced chassis have outsold the competition. Ford Class A stripped chassis sales were up 17 percent, while Class C chassis recorded a 16 percent rise in sales through May. The increased demand convinced the Blue Oval to increase production of its stripped chassis.
According to the market analysis company, total motorhome sales in the United States are up 13 percent year-to-date through May. Sales analyst Erick Merkle declared that “motorhome sales are cyclical, and correlate with improving economic performance. Like boats, homes and luxury cars, motorhomes – especially Class A – are big-ticket items, so when we see a continued upward trend in sales, it means people have far greater confidence to make a large, discretionary purchase.”
Ford is currently at the front of both the Class A and Class C motorhome chassis markets, with a 63 percent share of the Class A market and 72 percent share in Class C chassis year-to-date through May. Merkle added: "We will see further growth as the industry continues to recover. Demographic drivers of this overall growth in the RV market include retiring baby boomers with more time for travel and leisure.” In related news, did you know that the world's most expensive motorhome has recently sold for a hefty $3 million?
According to the market analysis company, total motorhome sales in the United States are up 13 percent year-to-date through May. Sales analyst Erick Merkle declared that “motorhome sales are cyclical, and correlate with improving economic performance. Like boats, homes and luxury cars, motorhomes – especially Class A – are big-ticket items, so when we see a continued upward trend in sales, it means people have far greater confidence to make a large, discretionary purchase.”
Ford is currently at the front of both the Class A and Class C motorhome chassis markets, with a 63 percent share of the Class A market and 72 percent share in Class C chassis year-to-date through May. Merkle added: "We will see further growth as the industry continues to recover. Demographic drivers of this overall growth in the RV market include retiring baby boomers with more time for travel and leisure.” In related news, did you know that the world's most expensive motorhome has recently sold for a hefty $3 million?
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