Mopar to Showcase Mobile TV at the 2010 Chicago Auto Show

American carmaker Chrysler announced today its automobile parts and service arm, Mopar, will be showcasing live, mobile TV technology at the upcoming Chicago Auto Show. Chrysler is the first automaker in the United States to offer this kind of service to consumers, with up to 20 channels available through FLO TV Auto Entertainment.

Mopar's suggested retail price is $629, plus installation. A one-year pre-paid subscription is included with installation.

The entertainment package is available as a dealer-installed Mopar option on the following 2008-2010 model-year vehicles with factory DVD entertainment systems: Chrysler Town & Country, Jeep Grand Cherokee, Jeep Commander, Dodge Grand Caravan, Dodge Journey, Dodge Nitro, Ram 1500 and Ram 2500/3500.

"We are the first automaker in the United States to offer live, mobile TV in more than 100 metropolitan markets," said Pietro Gorlier, President and Chief Executive Officer - Mopar Service, Parts and Customer Care, Chrysler Group. "Live, mobile TV gives our customers the ultimate in entertainment and it's a great example of how Mopar adds value to our Chrysler, Jeep, Dodge and Ram brands.”

The service also may be added to select 2008-2010 model-year vehicles when new Mopar headrests or seat-top DVD entertainment systems are purchased.

"With Mopar's wide range of options and accessories, customers may customize their vehicles to fit their needs and aspirations," Gorlier added. "In addition to accessories, Mopar also supports each brand with excellent customer service, enhanced with cutting-edge service-tool technology including wireless diagnostic."