Mopar to Launch eStore

Taking advantage of their presence at the 2009 Specialty Equipment Market Association show (SEMA), Mopar will set aside for a few moments its established image (this doesn’t mean Mopar cars and parts will be absent from the event) and unveil its new approach in terms of marketing: the eStore.

 The decision to launch an online ordering service was taken by Mopar in order to help customers sweep faster throught the some 100,000 parts and accessories it makes for Chrysler, Dodge, Jeep and Plymouth vehicles.

The online store can be found by accessing this link. Once the order is placed, Mopar says it will deliver it anywhere in the United States, including Alaska and Hawaii, within two to five days.

“Over the past year, approximately 40 percent of consumers who were in the market to purchase parts and accessories have shopped online,” Pietro Gorlier, Mopar Service, Parts and Customer Care CEO said in a release. “Our Mopar eStore addresses this market and will be a critical sales channel for the brand."

Mopar will also debut the FLO TV Auto Entertainment system at SEMA. As we already told you, the service will be available on Jeep, Dodge Car and Ram Truck vehicles from December and will offer programs from CBS Mobile, CNBC, Comedy Central, FOX News, MSNBC, MTV, NBC 2Go and Nickelodeon.

"We want to offer our customers the ultimate in entertainment. With FLO TV Auto Entertainment, we are the first automaker to offer mobile TV with the capacity for as many as 20 channels," Gorlier concluded.