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Mopar and Rich Evans to Customize a Dodge Challenger

The automobile parts and service arm of Chrysler Group, Mopar, will team up with custom-car builder Rich Evans to customize a Dodge Challenger for the 2010 Specialty Equipment Market Association (SEMA) Show in Las Vegas, on November 3–6, 2010.

Evans is known for his TV appearance in TV shows like Pimp My Ride, Monster Garage, Man Cave and Chop, Cut & Rebuild. The Southern California native also recently debuted a new iPhone App, "The Rides of Rich Evans."

"Rich Evans has crafted some of the most remarkable customized rides on the street today,"
said Pietro Gorlier, President & CEO, Mopar Service, Parts & Customer Care, Chrysler Group LLC. "This Mopar SEMA project will demonstrate to our customers what they can create with proven, quality-tested Mopar parts and accessories."

The one-off Mopar-flavored ride for the 2010 SEMA Show will begin with a base 2010 Dodge Challenger. Evans will make use of Mopar parts, some modified by him, and will document his work in a series of podcast videos posted to Mopar's YouTube channel.

Evans will also act as a judge for the new tuner category of the Mopar "Top Eliminator" program. All "Top Eliminator" winners, from the various categories, will be displayed in the Mopar Alley at the 2010 SEMA Show.

"I'm pumped up to team up with a premier organization like Mopar on these thrilling new projects," said Evans. "Together, I think we can seize the attention of the young Next-Gen crowd with the new 'Top Eliminator' tuner award and the SEMA-car build while still holding the attention of today's enthusiasts. You will see an amazing Mopar/Rich Evans creation in the Mopar exhibit at SEMA in November."
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