"The increases spread across virtually our entire product portfolio," said MMNA President & CEO Shin Kurihara. "We're confident that as American customers return to the automotive marketplace they are definitely going to consider our brand."
Moving on to the actual sales results, Mitsubishi managed to record a staggering 98 percent sales increase over March 2009 with its Endeavor crossover SUV. Things also look good for the Japanese brand’s Galant model, which recorded sales of nearly three times more than March last year and up 78 percent from February this year.
"We're launching our Dare To Compare national sales event today, so we're confident we can continue this momentum into the Spring," added Shin Kurihara.
The Lancer registered a 47 percent increase compared to February and the highest monthly sales for the model since August 2009, while the Lancer Sportback returned the second best monthly results since its introduction in August last year.
Outlander sales were up 31 percent compared to the same month last year as the Japanese brand prepares to boost its crossover segment results with its all new Outlander Sport CUV which was just unveiled at the 2010 New York International Auto Show.
The Outlander Sport is equipped with a 2.0-liter MIVEC petrol engine which develops 148 hp and is mated to either a 5-speed manual transmission or a six-speed magnesium paddle-shifted CVT transmission.