Mitsubishi Reports 77% Increase in Outlander Sport Sales

2013 Mitsubishi Outlander Sport 1 photo
Photo: Mitsubishi
Suzuki may have called it quits, but there might still be hope for smaller Japanese automakers operating in America. Mitsubishi's Outlander Sport caught some unexpected wind in its sails this April and delivered 77 percent more examples than it did in the same month of 2012.
Responsible for this increased productivity is the Outlander Sport (ASX in Europe). This small SUV recored 2,111 delivered making April 2013 the third best month ever in the model's history. For the year to date, Outlander Sport sales are up 41 percent.

Lancer sales were also up, almost 8 percent for the month compared to the prior year and more than 50 percent year to date. The Japanese automaker also managed to sell 127 examples of the i-MiEV last month.

“We’re particularly pleased with the response to our limited edition Outlander Sport model commemorating 30 years of Mitsubishi sales in the U.S. and 25 years of production in Normal, Illinois,” said MMNA President & CEO Yoichi Yokozawa. “With a starting MSRP of just over $19,000, we feel Outlander Sport is appealing to many customers looking for a crossover with high fuel-efficiency and a vast array of standard features for an attractive price.”
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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