While the Chevrolet Volt-based Opel/Vauxhall Ampera is a very capable car and one of the most interesting cars on sale in Europe at the moment, the advertising behind it is all pure GM. Regardless of the fact that the car is good enough to advertise as it is, they still feel that their ad is not complete unless it has some sort of misleading information in it.
Well, the US legislation is definitely more lenient than that of the UK, because the Opel/Vauxhall Ampera video ad has now been banned for being too misleading. At one point during the video, a message saying "Comparison based on electric vehicles and range-extended electric vehicles driven electrically at all times, even when additional power source is generating electricity" appears in the lower part of the screen.
It tries to say that despite the fact that you are burning gasoline, it’s OK, because it is burnt to power the electric motor. This is very clearly some sort of marketing strategy designed give some buyers, ones which may not be very well informed, some sort of convoluted and hard-to-understand idea about the car. Also, the ad was not clear at all that the fact that the Ampera can only do between 35 to 50 miles (50 to 80 km) on a single charge.
When you have the European Car of the Year sitting in front of you, tricks like this just seem irrelevant and redundant - GM disagrees, though!
Story via dailymail.co.uk
It tries to say that despite the fact that you are burning gasoline, it’s OK, because it is burnt to power the electric motor. This is very clearly some sort of marketing strategy designed give some buyers, ones which may not be very well informed, some sort of convoluted and hard-to-understand idea about the car. Also, the ad was not clear at all that the fact that the Ampera can only do between 35 to 50 miles (50 to 80 km) on a single charge.
When you have the European Car of the Year sitting in front of you, tricks like this just seem irrelevant and redundant - GM disagrees, though!
Story via dailymail.co.uk