MINI is taking its vehicle customization game to a whole new level, with the company introducing a new line of premium options, called MINI Yours.
Customers can now choose between new exterior finishes, tattoos, interior trimming, as well as upholstery materials. The program, which also includes the limited editions MINI Inspired by Goodwood, MINI Soho, Clubman Hampton and London 2012, is first being launched in the UK, with other markets following soon.
“The introduction of MINI Yours underlines MINI’s reputation as the benchmark car brand in customization. The sheer number of options available through MINI Yours means customers can tailor-make their MINI using exclusive colours, designs and materials like never before; creating a MINI like no other on the road,” said Jochen Goller, Director of MINI UK.
You can create your own selection or choose a special edition created by MINI using the program, with the first one being the new MINI Avenue. The company said that this is just a step and that it plans to move even further in this direction.
“MINI Yours is an exciting and innovative development for the brand, but it’s just one more step on the journey. It’s not the end. There is far more to come from MINI,” the executive explains.
“The introduction of MINI Yours underlines MINI’s reputation as the benchmark car brand in customization. The sheer number of options available through MINI Yours means customers can tailor-make their MINI using exclusive colours, designs and materials like never before; creating a MINI like no other on the road,” said Jochen Goller, Director of MINI UK.
You can create your own selection or choose a special edition created by MINI using the program, with the first one being the new MINI Avenue. The company said that this is just a step and that it plans to move even further in this direction.
“MINI Yours is an exciting and innovative development for the brand, but it’s just one more step on the journey. It’s not the end. There is far more to come from MINI,” the executive explains.
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