MINI Wants You to Shift into Hyperdrive with Fun Online App

The brand new MINI 5-door hatchback is here to stay. We reviewed it a while back and found that, despite all the criticism the brand received when unveiling it, it’s the best car the Brits ever built. That’s right, we said it: as a car, the 5-door is the best hatch they put together.
MINI Hyperdrive app 1 photo
Photo: screenshot
Now the Oxford marketers want to make it a lot more popular than it really is. In order to do so they need to capture the attention of the demographic that they aim for. These would be young drivers, somewhere under 30 years of age, that love cruising around town late at night and having fun.

Traveling and new experiences are amongst their top hobbies and they need to have their friends with them. How will they fit more than one friend in the 3-door version? They can’t, I can tell you that! That’s why... they need the 5-door! And that’s where the latest invention from MINI comes into play.

They put together a new app that can be accessed here. It’s basically both a quiz and a trip around the globe, through some of the most beautiful cities in the world.

I simply had to try it out and managed to recognize 8 cities from the first try, going through London, Paris, Berlin, Tokyo and Buenos Aires amongst others. Unfortunately, if you don’t get one right, you have to take the test all over again.

It’s rather fun way of showing people how many things have changed and how the 5-door model improves what the 3-door one was offering. You get 7 cm of extra leg room in the back and more luggage space due to the 16 cm in total that were added to the body of the car. Considering the price increase is rather small, the choice is pretty obvious. The only thing I don’t like that we got from the extra doors is that now the windows have frames.

Anyhow, I suggest you take the test here and let us know how many cities you guessed in your first try!

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories