Former partners MINI USA and Tony Hawk have once again joined forces to bring joy to the world and smiles on our faces. The veteran skateboarder and the BMW subsidiary just announced that they will be teaming up once again for Hawk’s Birdhouse Skateboards Summer Tour.
Birdhouse Skateboards is Tony’s company and makes some of the best boards out there, in accordance to the legend’s beliefs. To mark the renewed collaboration, Hawk jumped over a moving MINI Cooper Hardtop, destroying a ramp in the process (more details in the video below).
“Tony Hawk is an original and an icon, who, over the years has built a loyal community of individuals around him and his brand who share a common interest and an active lifestyle,” said Lee Nadler, Manager of Marketing Communications, MINI USA.
“The MINI brand and the MINI community share many of those same passions when it comes to originality, customization and style. Our partnership was a natural fit,” he added.
A fleet of custom MINI Countryman models will be shuttling some of the best skaters in the world throughout the summer, during the Tour, motoring from city to city.
Not only that but, in collaboration with MINI designers, Tony will create a custom board for this event only, that will be handed out as prizes at their various stops around the country.
The culmination of the endeavor will be at the 11th annual action sports carnival Stand Up for Skateparks, set to take place on September 21, 2014, in Beverly Hills. Over there, skaters will meet up with the best BMX riders in the world and put on a show to remember, raising money for the Tony Hawk Foundation.
“Owning and driving a MINI is like skating and being a part of the skateboarding culture and community,” said Hawk. “MINI and skating are about design and self-expression; they are about building a community around something that is otherwise very individual.”
The Tony Hawk Foundation is a charitable, non-profit organization, established in 2002 that promotes and provides technical assistance and funds for high-quality public skateparks in low-income areas throughout the US.
Google News