Photo: Screenshot from Youtube
In case you didn't know, similar to the BMW M Performance Parts program, MINI has its own John Cooper Works Performance parts available for various MINI Cooper models.
The MINI JCW Performance Parts vary from aerodynamic parts to brakes, exhaust systems, rims, tires and even accessories for the interior. A smart marketing campaign was recently started by the USA branch of the British company to emphasize the advantages of these add-ons.
A central part in advocating them is played by race car driver James Hunt that took it upon himself to explain the advantages you get if you decide to go for JCW parts. His advice is most valuable, especially since it's done in non-technical language, easy to understand by anyone.
We even covered the brakes and exhaust system in previous articles and now we're introducing you to a video mix of all important elements. More info is available on MINI's website.
A central part in advocating them is played by race car driver James Hunt that took it upon himself to explain the advantages you get if you decide to go for JCW parts. His advice is most valuable, especially since it's done in non-technical language, easy to understand by anyone.
We even covered the brakes and exhaust system in previous articles and now we're introducing you to a video mix of all important elements. More info is available on MINI's website.
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