MINI USA Has a New Website

MINI is really preparing for the new 2014 Cooper model and has taken all the necessary steps to make sure the new car will be received as it should by the wide audience.
New Website 1 photo
Photo: Screenshot from Website
In this regard, no detail was left out and the website was even changed to give it a new face with a new interface that's easier to use. The new face of MINI USA was launched Friday, November 8 and is now online.

"We know that our owners are very connected so making the new site consistent and easy to use across all digital platforms was a big part of this redesign,” said Tom Salkowsky, Department Head, MINI USA Marketing.

"We also know that our owners are all about customizing their MINIs and engaging with other owners, so visitors to the site will see significant enhancements to our configurator and our social sharing capabilities,” he added.

The new website allows you to configure your car the way you want it, browsing through a total of over 10 million different variations, according to MINI representatives.

Curious? Check out the press release below for more details and then check out the new website.
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press release

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