MINI USA and MOG to Develop New MINI Connected Approved App

MINI vehicles equipped with the MINI Connected system could soon benefit from the on-demand streaming music service from MOG, thanks to a new partnership signed by the two companies. A beta version of the app, the first ever implementation of an on-demand music service in the car, will be demonstrated in Austin, Texas, on March 14.

The final MOG app would allow MINI USA customers to download the MOG app and connect an iPhone via USB, after which MOG will immediately work with the existing MINI Connected system.

MOG offers a $9.99 per month MOG Primo subscription plan, which provides subscribers with access to MOG for unlimited, on-demand listening access online at, through compatible CE devices from major manufacturers such as Roku and soon Samsung, Vizio, LG and Sonos, and through the MOG app on iPhone and Android phones, all via a single MOG account.

The beta MOG app for the MINI Connected System showcases the following capabilities:

• On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere.
• Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the existing MINI joystick and steering wheel controls.
• Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.
• MOG radio: Only MOG offers patent-pending "MOG Mobius" music discovery engine, which enables users to switch between true "artist only" radio or a full mix of similar artists.
• Highest quality audio: MOG downloads music at 320kbps, which provides the highest quality listening experience.
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