MINI experiences this ascending trend in one of the most crisis-struck markets in the world, the American one. In order for it to cope with the increase in demand, MINI now plans to increase its dealership count by 20 percent during the next 18 months. This means MINI will be eventually present in 100 locations across the US, as opposed to the 83 it currently holds.
"We are pleased to be in a position to dramatically increase our U.S. dealerships. I have often said that the world is becoming more MINI every day, and I believe that that sentiment is true, now more than ever, as consumer tastes shift decidedly to cars that offer tremendous value," Jim McDowell, MINI USA vice president said in New York.
To sustain the increase in dealership count, MINI also plans to increase sales. By at least a double digit in 2011, compared to the sales registered in 2008, as MINI says. Last year, MINI sold in the US 54,077 vehicles.
The dealership count increase is not a rumor, as MINI has already established the locations where future MINIs can be bought. Accordingly, the following cities will soon have a MINI dealership: Birmingham (Alabama), Pensacola (Florida), Alexandria (Virginia), Austin (Texas), Seattle (Washington), Fort Myers (Florida), El Paso (Texas); Ontario (California), Louisville (Kentucky), Raleigh (North Carolina), Knoxville (Tennessee), Loveland (Colorado), Madison (Wisconsin), Mount Laurel (New Jersey), Allentown (Pennsylvania), San Diego (California) and Tempe (Arizona).
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