MINI UK Supports Red Bull Art of Motion Free-running Event

Free-running is a form of urban acrobatics, in which athletes perform tricks using obstacles in the environment around them. The British division of MINI announced today it will support a unique free-running event at The National Theatre (London’s South Bank) on March 20.

That will be the day when visitors to the UK debut of ‘Red Bull Art of Motion’ will see 24 of the world’s best free-runners leap and flip their way across the multi-leveled building. As the carmaker has become an official supporter, some of the obstacles include a MINI Cooper.

Free-runners include Luci Romberg, Will Sutton Scott Jackson, Marcus Gustafsson, Yoann Leroux, Jan Barcikowski, Frazer Meek, Daniele Doria, Christian Harmat, Pip Andersen, and Filip Ljungberg.

During the first round of the competition, each acrobat has 90 seconds to freestyle across the course, showing-off on and using several different obstacles and features. The top 12 contestants, chosen by a panel of four judges, will advance to the finals for another crack at the course. On their final run they will be judged on their creativity, execution, flow, and technical difficulty, with a winner ultimately being crowned.

Throughout the event, the judging panel will also be watching out for a free runner who performs the 'sickest trick'. They will be awarded with the ‘MINI Sickest Trick Trophy’ which is a MINI John Cooper Works gear stick design.

“Art of Motion is not the first brand collaboration between MINI and Red Bull. MINI is a partner of Red Bull Crashed Ice winter sports event,”
a company statement reads. “MINI provides an athlete shuttle service with MINI Countryman for the Red Bull Crashed Ice World Championship and the best newcomer to the competition is presented with the MINI Rookie Award.”
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