After releasing a video called Peep Show to present its new two-seat Roadster, MINI took the campaign one level up, opening a real peep show shop right on Hollywood Blvd.
Until the end of the month passers-by will be anxious to take a peek at BMW’s compact car and they can do that just by pressing a button on the display. How exactly this works ? The guys that are enthusiastic press the button, the window blind starts rolling back and "Ba Dum Tss" the Roadster starts slowly to rotate on a turntable.
The naughty atmosphere is created also by the use of red neons, music, smoke and the disco ball, just as we saw in the video. The flashing headlights gives us the impression that the car is giving us “the look”, and heck yeah ... we want more!
If you know for sure that you also want to see in “flash and bones”, it’s open for ogling right on Hollywood Blvd. The car will have a starting price of about $25,000 for the 121 hp base model, and can go all the way up to $35,000 for the JCW (John Cooper Works) version.
The naughty atmosphere is created also by the use of red neons, music, smoke and the disco ball, just as we saw in the video. The flashing headlights gives us the impression that the car is giving us “the look”, and heck yeah ... we want more!
If you know for sure that you also want to see in “flash and bones”, it’s open for ogling right on Hollywood Blvd. The car will have a starting price of about $25,000 for the 121 hp base model, and can go all the way up to $35,000 for the JCW (John Cooper Works) version.