MINI Opens Seattle Dealership

The American division of MINI recently had reasons to celebrate, as it opened a new dealership in the USA, namely in Seattle. The brand has therefore expanded its dealer network by 20 percent compared to 2008. The new dealership is located close to the University of Washington in a facility that previously housed another manufacturer's sales outlet.

"The Seattle metropolitan area is one of MINI's largest markets, and this facility will reinforce the brand's presence and support additional sales growth in a market where MINI is well-known and successful,"
said Jim McDowell, Vice President at MINI USA. "MINI has established a solid base for the dealer network around the country, and we are now positioning additional facilities in existing markets with the most growth potential."

Seattle MINI is owned by Manfred Scharmach, who has been part of the MINI and BMW family for years. He also owns two additional BMW Group sales outlets in Washington, Northwest MINI and BMW Northwest. According to MINI USA, the 60,000 square foot facility, positioned on 1.1 acres, employs 30 staff members and can accommodate 19 vehicles on the two show floors, as well as an additional 45 vehicles on a rooftop lot.

"The world is becoming more MINI every day, and consumer tastes are shifting decidedly to cars that offer tremendous value. The MINI brand is considered ageless, and its core traits are well-aligned with the demands of today's customers," said McDowell. "Our cars are not only fuel efficient, and offer great value, but they also provide a fun and dynamic motoring experience and are packed with personality."

The new dealership’s grand opening took place yesterday, with guests enjoying local wines, food from local restaurant, Waterfront Seafood Grill and music by Seattle's own, Doctor Funk. Special guests included Jim O'Donnell, President BMW Group North America; Jim McDowell, Vice President MINI USA, Robert Frisch, Vice President BMW Group Western Region, as well as local celebrities and political leaders.
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