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MINI Opens New Plant in India This Year

MINI Countryman 10 photos
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Following the huge success MINI recorded in 2012, selling over 300,000 units and setting a new record, the British company decided to open a set of new assembly lines outside Europe, the first one being in Chennai, India.

In order to keep up with the growing market requests, MINI will start the new Chennai assembly line this year. Launched just one year after the brand was introduced on the Indian market, this decision goes to show that the BMW-owned brand respects its customers and wants to ensure a rapid supply of cars, where needed the most (especially Asia, where the orders just keep on rising).

The first models to be assembled in Chennai will be the MINI Cooper D Countryman and the MINI One Countryman and most components will be sent over by Magna Steyr from Austria.

BMW opened a plant in Chennai in March 2007 but up until now the only cars built over there were the 3 Series, 5 Series, X1 and X3. Starting with 2013 MINI models will be added to the line-up and Indian customers (and Asian ones, in general) will be receiving their orders a lot quicker.

The BMW Plant in Chennai spreads over 13,000 meters (139,930 sq. ft.) and is situated inside the Mahindra World City Industrial Park.



 
 
 
 
 

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