Photo: MINI
MINI has recently inaugurated it’s first pop-up store, with the location, which will only be open for 12 months only, set to display the MINI Coupe and Countrymanm as well as a range of MINI Merchandise.
To put it in the carmaker’s words, the store is “bringing the much loved British car brand out of the traditional dealership setting and onto the high street.” The site is located on the walk way to the Olympic Park, at Westfield Stratford City
“The MINI Store in Westfield Stratford City is an exciting new approach for our brand, for the first time we are giving shoppers the opportunity to browse the latest MINI models in a retail setting which is completely removed from the established car showroom environment. Over the next year we will be listening to and learning from what visitors to the Westfield store have to say about what they expect from their car retail experience,” Jochen Goller, Director MINI UK said.
“The MINI Store in Westfield Stratford City is an exciting new approach for our brand, for the first time we are giving shoppers the opportunity to browse the latest MINI models in a retail setting which is completely removed from the established car showroom environment. Over the next year we will be listening to and learning from what visitors to the Westfield store have to say about what they expect from their car retail experience,” Jochen Goller, Director MINI UK said.
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