MINI May Share Peugeot Citroen Platforms

The cost cutting measures undertaken by automotive players are the prerequisite of today's sometimes odd partnerships and joint ventures. In a world where former rivals become partners and owners trade places with their subsidiaries, an announcement about a possible PSA Peugeot Citroen-MINI tie up comes as no surprise.

According to a report by Piston Heads, BMW is looking into a platform sharing deal with French group PSA for the MINI brand. The platform in question is the one used by the French for their small car segment cars.

Norbert Reithofer, BMW's CEO has already confirmed that the two companies are in negotiations over the deal, even if he didn't provide any details. Financial Times confirms the CEO's statements and writes, citing a BMW insider, that the two companies are in "preliminary talks about a future shared platform for the Mini model family, which the carmaker aims to expand’.

The German manufacturer yesterday announced its intention of creating a sub-brand for the future line-up of electric vehicles it will roll out in the first half of the next decade. Although the name of the new brand has not yet been confirmed, speculation points to the i-Setta name.

"The Board has now decided: This auto will be launched on the market as a sub-brand of BMW. As BMW is the innovation driver within the Group, the decision for a sub brand under BMW is the most logical step. Details on this topic will be made known later this year," Norbert Reithofer, BMW chairman of the board said in a release.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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